Study on Marketing Efficiency of Rapeseed and Mustard crop in Jaipur district of Rajasthan, India

Authors

  • Mukesh Kumar Yadav Dept. of Agricultural Economics, SASRD, NU, Medziphema, Nagaland (797 106), India
  • Amod Sharma Dept. of Agricultural Economics, Nagaland University, Dimapur, Nagaland (797 112), India
  • Ajay Kumar Dept. of Ag Economics, CCS Haryana Agricultural University, Hisar, Haryana (125 004), India
  • Rokoneituo Nakhro Dept. of Agricultural Economics, Nagaland University, Dimapur, Nagaland (797 112), India

Keywords:

Channel, Jaipur, marketing, mustard, price-spread, rapeseed

Abstract

Rajasthan, one of the major rapeseed and mustard producing states in India, predominantly cultivate Indian mustard (Brassica juncea L.). The present study conducted in Jaipur district of Rajasthan reveals that per hectare marketed surplus was found out to be highest (2212.50 q) on medium farms, followed by 1142.80 q and 145.50 q on small and marginal farm, as the marketed surplus was higher than marketable surplus for all size group of farmers. Two marketing channels were identified viz., channel I: Producer-Consumer and channel II: Producer-Retailer-Consumer. Pattern of disposal showed that channel II was the most effective for marginal, small and medium groups viz., they transacted 80.34, 71.50 and 77.25 % of their marketed surplus through this channel. The cost incurred by intermediaries was 27.29 % of the total marketing cost in channel II. Producer share in consumer rupees’ was found higher on channel I (94.33 %) due to the absence of intermediaries as compared to channel II (91.73 %).

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Published

28-05-2018

How to Cite

Yadav, M. K., Sharma, A., Kumar, A., & Nakhro, R. (2018). Study on Marketing Efficiency of Rapeseed and Mustard crop in Jaipur district of Rajasthan, India. International Journal of Economic Plants, 5(May, 2), 080–085. Retrieved from https://ojs.pphouse.org/index.php/IJEP/article/view/4548

Issue

Vol. 5 No. May, 2 (2018)

Section

Articles

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